Who is the main Meister?
Lauren Meister, Principal of Meister & Associates, is a seasoned professional with extensive experience in project management, and an in-depth knowledge and understanding of community.
Lauren's extensive background in project management and operations for the marketing research industry led her to form Meister & Associates in 1991. Her primary goal was to establish a network of experts from all walks of the marketing research industry to work together as a team or "virtual company" for the benefit of a specific project. Most importantly, this team of experts would be customized to meet the particular needs of a project. Over the past 30+ years, Lauren has enjoyed a diverse clientele representing a variety of industries, including automotive, consumer electronics, entertainment, financial, food services, health care, interactive media, pet-related products, non-profit and public sector.
Prior to starting her own business, Lauren worked in the entertainment division of Lieberman Research West as Manager of their Screening Department, where she directed research projects for the movie industry. Before that, she managed a wide variety of marketing research projects as Field Director for Diagnostic Research (now Added-Value), as well as created and implemented measures to enhance corporate efficiency and cost-effectiveness as their Operations Manager.
Lauren's involvement with the community began when she became a neighborhood "block captain" and CERT-certified disaster volunteer in the City of West Hollywood. Over the years, she has served on various boards, commissions and advisory groups for the City of West Hollywood including: Planning Commission, Public Safety Commission, Permit Parking Advisory Group and Campaign Finance Reform Committee. In 2010, at the request of former Congressmember Henry Waxman, Lauren testified before Congress in support of health insurance regulation and universal health care, and she worked with City of Los Angeles Councilmember Paul Koretz to reduce helicopter noise in residential neighborhoods. She served as Chair of the successful "Yes on Measure C" Term Limits for West Hollywood committee, limiting all Council members elected on or after March 2013 to no more than three full or partial terms on the City Council. After two decades as a neighborhood advocate, Lauren was elected to the West Hollywood City Council on March 3, 2015.
Since being elected to West Hollywood City Council, Lauren has worked on initiatives to develop more neighborhood-friendly planning and land use policies, provide social services for people who are homeless, create a Small Business Task Force, establish West Hollywood as a safe haven for LGBT asylum seekers, increase community engagement and transparency, implement a Public Access Defibrillation (PAD) Program, educate the public on safety issues related to children and pets, embrace and promote our historic resources, and raise the bar on design standards, environmental programs and sustainability.
Lauren served as Mayor of West Hollywood, California from April 2016 to May 2017. As mayor, she joined with mayors from across the nation to show support for preserving the Affordable Care Act (ACA), and protecting immigrant and refugee communities. She also initiated an item to take steps to prohibit West Hollywood City Hall from doing business with entities that provide financial or other benefits to the President of the United States and develop socially conscious banking policies.
Through her various activities in the City of West Hollywood, Lauren is known in the community for collaborating with others, building support and reaching consensus while maintaining cooperative and efficient relations.
Lauren is computer-friendly, especially if it's a Mac. She is proficient in Microsoft Word, Excel, PowerPoint and Outlook, social media (FaceBook, Google Groups, Twitter), MYOB Accounting software and Adobe InDesign CS3. She is also all too familiar with Dreamweaver and Photoshop!
Oh, and a long time ago, Lauren received a Bachelor of Arts degree in Sociology from the University of California, Santa Barbara and graduated with high honors (Phi Beta Kappa, Dean's List scholar).